SpectacylSpectacyl Contact: Meaghan Fitzgerald (HBS ’16)
Spectacyl is a platform that helps marketing and sales executives track their above-the-line, offline, PR and events marketing efforts and correlate that activity to their real KPIs.
Spectacyl solves two problems:
1) Record above-the-line marketing activity
That otherwise gets forgotten or missed when reviewing end of period company results.
2) Links the real KPI’s of the company with historic marketing activity
Helping marketers evaluate their campaigns and communicate results.